Karya RE MAX Daelim Kit Brosur oleh Sang Ryu adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Media Cetak dan Terbitan.

PerungguCetak· 2024

RE MAX Daelim Kit Brosur

oleh Sang Ryu

Klien: RE/MAX Daelim

Pemenang A' Design Award Perunggu dalam Kategori Cetak

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Tentang RE MAX Daelim Kit Brosur

Kit brosur ini dirancang untuk RE MAX Daelim, franchisee baru dari franchise real estat internasional, Real Estate Maximums (RE MAX), di Korea Selatan. Kit ini mencakup edisi bilingual dalam bahasa Korea dan Inggris serta folder dokumen untuk mempromosikan kegiatan penjualan para agen properti kepada calon klien. Terinspirasi dari kolaborasi dengan para agen properti, desainer mengelola komunikasi merek untuk produk franchisee guna memasarkan layanan dan kinerja mereka. Brosur ini menampilkan konten informatif, sementara folder dokumen memuat dokumentasi penjualan untuk memfasilitasi konsultasi klien.

Pengakuan

Tentang A' Design Award Perunggu

RE MAX Daelim Kit Brosur adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. RE MAX Daelim Kit Brosur diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. RE MAX Daelim Kit Brosur memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensi & Kemasan: 210 x 297 mm
Tag: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Teknologi Produksi: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Tantangan Desain: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Riset: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspirasi: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Durasi Proyek: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Alur Operasi: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.