Karya Arts Fund Identitas Visual oleh Zeyu Wu adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2024

Arts Fund Identitas Visual

oleh Zeyu Wu

Klien: Yilin Wang

Pemenang A' Design Award Perak dalam Kategori Grafis

94,979

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #157359

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Arts Fund Identitas Visual

Arts Fund adalah sebuah sistem identitas visual yang diciptakan untuk program pelatihan bakat desain karakter. Desain ini memadukan huruf CUZ dengan motif-motif tradisional opera Tiongkok. Elemen-elemen Tionghoa ditempatkan berdampingan dengan huruf Latin untuk mengungkapkan pertukaran budaya antara Timur dan Barat. Kerangka keseluruhannya mengikuti gaya internasionalis Swiss, yang kemudian didobrak oleh bentuk huruf CUZ, sehingga menghasilkan wujud yang sekaligus fungsional dan pascamodern. Sistem ini diterapkan pada poster, selebaran, undangan, dan spanduk. Tujuannya adalah untuk memperkenalkan budaya opera Tiongkok kepada khalayak yang lebih muda.

Pengakuan

Tentang A' Design Award Perak

Arts Fund Identitas Visual adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Arts Fund Identitas Visual diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Arts Fund Identitas Visual adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensi & Kemasan: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tag: regional culture，Tangible cultural heritage，Graphic design
Teknologi Produksi: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Tantangan Desain: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Riset: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspirasi: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Durasi Proyek: The project started in Hangzhou in February 2023 and will end in October 2023.
Alur Operasi: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Anggota Tim: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu