Dreavita Mental Wellness Branding oleh Cansu Dagbagli Ferreira

Karya Dreavita Mental Wellness Branding oleh Cansu Dagbagli Ferreira adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2024

Dreavita Mental Wellness Branding

oleh Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pemenang A' Design Award Perunggu dalam Kategori Grafis

20,492

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #158644

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Dreavita Mental Wellness Branding

Dreavita adalah merek wellness yang progresif dan inklusif. Identitas visual dirancang untuk sensitif, penuh hormat, dan penuh pertimbangan, mencerminkan karakter inklusif dari merek tersebut. Konsep ini lahir dari gagasan kekuatan alam dan dinamakan Simplicity Inspired Resilience (Ketahanan Terinspirasi Kesederhanaan). Sebagaimana pola-pola alam mengisyaratkan konsistensi, kekuatan, dan pertumbuhan, branding ini bertujuan menyampaikan pesan-pesan tersebut melalui afirmasi dan pendekatan desain minimal. Ilustrasi berfokus pada pola-pola alam, menunjukkan bahwa pengulangan dan ketahanan menghasilkan kesuksesan dalam kehidupan.

Pengakuan

Tentang A' Design Award Perunggu

Dreavita Mental Wellness Branding adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dreavita Mental Wellness Branding diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dreavita Mental Wellness Branding memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensi & Kemasan: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tag: wellness, mental, health, psychology, identity, inclusive, community, nature
Teknologi Produksi: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Tantangan Desain: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Riset: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspirasi: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Durasi Proyek: 2 months, 2023, United States and France
Alur Operasi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery