Yummy Ilustrasi IP oleh Du Qingyu and Zhang Jun

Karya Yummy Ilustrasi IP oleh Du Qingyu and Zhang Jun adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2025

Yummy Ilustrasi IP

oleh Du Qingyu and Zhang Jun

Klien: Joy Studio

Pemenang A' Design Award Perunggu dalam Kategori Grafis

12,586

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #165133

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Yummy Ilustrasi IP

Rangkaian ilustrasi ini terinspirasi dari menangkap kegembiraan sederhana dalam kehidupan sehari-hari. Kombinasi warna dirancang untuk menciptakan suasana ceria dan membangkitkan emosi kegembiraan pada orang. Kecintaan karakter terhadap makanan ditunjukkan melalui ekspresi wajah dan perubahan tubuh mereka saat memegang makanan. Rangkaian ilustrasi ini dapat diaplikasikan pada promosi merek dan kemasan produk untuk meningkatkan pengenalan merek dan memenuhi kebutuhan emosional pengguna.

Pengakuan

Tentang A' Design Award Perunggu

Yummy Ilustrasi IP adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Yummy Ilustrasi IP diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Yummy Ilustrasi IP memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensi & Kemasan: Image size 1800Pixels x 1800Pixels
Tag: character design, food, colorful, illustration, happiness
Teknologi Produksi: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Tantangan Desain: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Riset: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspirasi: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Durasi Proyek: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Alur Operasi: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Anggota Tim: Du Qingyu
Zhang Jun
Kredit Gambar: Du Qingyu