Rotary Sans Tipografi oleh Paul Robb and Moira Bartoloni

Karya Rotary Sans Tipografi oleh Paul Robb and Moira Bartoloni adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2025

Rotary Sans Tipografi

oleh Paul Robb and Moira Bartoloni

Klien: S6 Foundry

Pemenang A' Design Award Perak dalam Kategori Grafis

85,885

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #167715

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Rotary Sans Tipografi

Rotary Sans adalah huruf sans-serif OpenType dengan struktur geometris dan variasi bentuk yang halus. Huruf ini dilengkapi dengan ink trap berbentuk buah pir yang membantu keterbacaan dan memberikan elemen visual yang khas. Huruf ini menyediakan rangkaian glif Latin yang lengkap, ditambah karakter alternatif dan ligatur, untuk berbagai kebutuhan tipografi. Desainnya menekankan kejelasan dan konsistensi, cocok untuk konteks seperti branding. Rotary Sans hadir dalam berbagai bobot dan gaya, dapat digunakan dalam format digital maupun cetak di mana keterbacaan dan tampilan yang seragam diperlukan.

Pengakuan

Tentang A' Design Award Perak

Rotary Sans Tipografi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Rotary Sans Tipografi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Rotary Sans Tipografi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensi & Kemasan: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tag: Type design, Typeface, Specimen
Teknologi Produksi: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Tantangan Desain: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Riset: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspirasi: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Durasi Proyek: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Alur Operasi: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Anggota Tim: Paul Henry Robb
Moira Bartoloni
Kredit Gambar: Paul Henry Robb