Grovehood Collective Branding oleh Cansu Dagbagli Ferreira

Karya Grovehood Collective Branding oleh Cansu Dagbagli Ferreira adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2025

Grovehood Collective Branding

oleh Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pemenang A' Design Award Perak dalam Kategori Grafis

56,036

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #168860

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang Grovehood Collective Branding

Grovehood Collective bermitra dengan pertanian butik ramah lingkungan untuk menciptakan merek minyak zaitun extra virgin yang transparan di Belanda. Identitas visual menyeimbangkan tradisi dan modernitas, menekankan keaslian dan ketertelusuran. Label terinspirasi vintage dengan detail potongan khusus dan tipografi yang presisi mencerminkan keterampilan serta menampilkan semua detail asal-usul zaitun. Simbol zaitun dengan orbit menghormati dedikasi pertanian keluarga yang dunianya berputar di sekitar buah ini, sementara palet warna bumi menyoroti asal-usul alami produk, membentuk sistem kemasan yang kohesif.

Pengakuan

Tentang A' Design Award Perak

Grovehood Collective Branding adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Grovehood Collective Branding diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Grovehood Collective Branding adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensi & Kemasan: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tag: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Teknologi Produksi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Tantangan Desain: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Riset: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspirasi: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Durasi Proyek: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Alur Operasi: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.