Batchwell Proyek Branding oleh Po-Hsuan Chu

Karya Batchwell Proyek Branding oleh Po-Hsuan Chu adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2025

Batchwell Proyek Branding

oleh Po-Hsuan Chu

Klien: Batchwell

Pemenang A' Design Award Perunggu dalam Kategori Grafis

13,252

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #170942

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Batchwell Proyek Branding

Kemasan Batchwell yang dirancang ulang memadukan estetika retro modern yang berani dengan keahlian yang halus, menciptakan desain yang mencolok secara visual namun sangat fungsional. Warna-warna cerah dan tipografi yang bersih meningkatkan tampilan di rak, sementara kantong yang ringan dan sachet yang intuitif memastikan kemudahan penggunaan. Menyeimbangkan kualitas artisanal dengan kepraktisan, desain ini memungkinkan konsumen menikmati koktail premium kapan saja, di mana saja. Setiap detail meningkatkan pengalaman minum, membuat koktail berkualitas lebih mudah diakses dan dinikmati dengan usaha minimal.

Pengakuan

Tentang A' Design Award Perunggu

Batchwell Proyek Branding adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Batchwell Proyek Branding diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Batchwell Proyek Branding memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimensi & Kemasan: Packaging: 6.5” x 8” x 3”
Tag: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Teknologi Produksi: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Tantangan Desain: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Riset: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspirasi: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Durasi Proyek: Duration: 2023-2024
Location: VENICE BEACH, CA
Alur Operasi: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.