InterBrasil Logotype Redesign Desain Ulang Identitas Merek oleh Mateus Matos Montenegro

Karya InterBrasil Logotype Redesign Desain Ulang Identitas Merek oleh Mateus Matos Montenegro adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2020

InterBrasil Logotype Redesign Desain Ulang Identitas Merek

oleh Mateus Matos Montenegro

Klien: InterBrasil

Pemenang A' Design Award Perak dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #86886

Lihat Portofolio Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang InterBrasil Logotype Redesign Desain Ulang Identitas Merek

Inspirasi untuk memikirkan kembali dan mendesain ulang merek adalah perubahan dalam modernisasi dan integrasi dalam budaya perusahaan. Desain hati tidak lagi berada di luar merek, menginspirasi kemitraan baik secara internal dengan karyawan, tetapi juga dengan pelanggan. Persatuan terintegrasi antara manfaat, komitmen dan kualitas layanan. Dari bentuk hingga warna, desain baru mengintegrasikan hati ke B dan salib kesehatan di T. Dua kata yang digabungkan di tengah membuat logo terlihat seperti satu kata, satu simbol, menyatukan R dan B di jantung.

Pengakuan

Tentang A' Design Award Perak

InterBrasil Logotype Redesign Desain Ulang Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. InterBrasil Logotype Redesign Desain Ulang Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. InterBrasil Logotype Redesign Desain Ulang Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensi & Kemasan: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tag: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknologi Produksi: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Tantangan Desain: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Riset: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspirasi: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Durasi Proyek: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Alur Operasi: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Anggota Tim: Mateus Matos Montenegro