Karya EXP Brasil Brand Desain Merek oleh Mateus Matos Montenegro adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2020

EXP Brasil Brand Desain Merek

oleh Mateus Matos Montenegro

Klien: EXP Brasil

Pemenang A' Design Award Perak dalam Kategori Grafis

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Jelajahi Layanan Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang EXP Brasil Brand Desain Merek

Desain merek EXP Brasil berasal dari prinsip persatuan dan kemitraan perusahaan. Menggunakan perpaduan antara teknologi dan desain dalam proyek mereka seperti dalam kehidupan kantor. Elemen tipografi mewakili persatuan dan kekuatan perusahaan ini. Desain huruf X solid dan terintegrasi tetapi sangat ringan dan berteknologi. Merek mewakili kehidupan studio, dengan unsur-unsur dalam huruf, baik pada ruang positif dan negatif yang menyatukan orang dan desain, individu dan kolektif, sederhana dengan teknologi, ringan dan kuat, profesional dan personal.

Pengakuan

Tentang A' Design Award Perak

EXP Brasil Brand Desain Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. EXP Brasil Brand Desain Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. EXP Brasil Brand Desain Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensi & Kemasan: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tag: Architecture, brand, logotype, engineering, contruction, design
Teknologi Produksi: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Tantangan Desain: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Riset: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspirasi: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Durasi Proyek: The project started February 2018 and ended in January 2019
Alur Operasi: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Anggota Tim: Mateus Matos Montenegro