ODTU Sanat 20 Desain Identitas Visual oleh Kenarkose Creative

Karya ODTU Sanat 20 Desain Identitas Visual oleh Kenarkose Creative adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2020

ODTU Sanat 20 Desain Identitas Visual

oleh Kenarkose Creative

Klien: Middle East Technical University

Pemenang A' Design Award Perak dalam Kategori Grafis

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Desain

Tentang ODTU Sanat 20 Desain Identitas Visual

Untuk tahun ke-20 ODTU Sanat, festival seni yang diadakan setiap tahun oleh Universitas Teknik Timur Tengah, permintaannya adalah untuk membangun bahasa visual untuk menyoroti konsekuensi dari 20 tahun festival tersebut. Seperti yang diminta, tahun ke-20 festival ini ditekankan dengan mendekatinya seperti karya seni tertutup yang akan diresmikan. Bayangan dari layer berwarna sama yang membentuk angka 2, dan 0 menciptakan ilusi 3D. Ilusi ini memberikan perasaan lega dan angka-angka tampak seperti melebur ke latar belakang. Pilihan warna yang cerah menciptakan kontras yang halus dengan ketenangan gelombang 20 yang bergelombang.

Pengakuan

Tentang A' Design Award Perak

ODTU Sanat 20 Desain Identitas Visual adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. ODTU Sanat 20 Desain Identitas Visual diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. ODTU Sanat 20 Desain Identitas Visual adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensi & Kemasan: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tag: Visual Identity, Visual Communication, Graphic Design, Branding
Teknologi Produksi: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Tantangan Desain: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Riset: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspirasi: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Durasi Proyek: The project started in October 2018 in Ankara and finished in March 2019.
Alur Operasi: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Anggota Tim: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Kredit Gambar: All visual materials were designed and produced by Kenarkose Creative.