Superlimao Identitas Merek oleh Ruis Vargas

Karya Superlimao Identitas Merek oleh Ruis Vargas adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2020

Superlimao Identitas Merek

oleh Ruis Vargas

Klien: Laika

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #98423

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang Superlimao Identitas Merek

Superlimao adalah identitas merek yang diciptakan untuk sebuah biro arsitektur asal Brasil. Logonya terinspirasi oleh tipografi grotesque, menghadirkan nuansa yang tenang dan berkontras dengan serangkaian ilustrasi serta pola yang penuh warna. Identitas ini mencakup kartu nama, stiker untuk menyegel amplop, presentasi institusional, dan poster. Poster dicetak di atas kertas offset 75 gram dan ditempelkan pada dinding serta pagar pembatas untuk menandai kantor pusat dan lokasi proyek pembangunan. Bahasa visualnya dapat tampil tenang sekaligus ekspresif, sesuai dengan pesan dan konteksnya.

Pengakuan

Tentang A' Design Award Perunggu

Superlimao Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Superlimao Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Superlimao Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensi & Kemasan: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tag: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknologi Produksi: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Tantangan Desain: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Riset: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspirasi: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Durasi Proyek: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Alur Operasi: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Paten: Laika Design
Anggota Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredit Gambar: Laika Design