Ihe emepụtara bụ Lord Qu Njirimara Anya nke Siyu Xu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2020

Lord Qu Njirimara Anya

nke Siyu Xu

Onye Ahịa: MET Creative Brand

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

9,501

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #100477

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Lord Qu Njirimara Anya

Lord Qu bụ njirimara anya emere maka akara ihe oriri dị na Quzhou, China. Njirimara a na-egosipụta ọdịnala omenala nri ndị China n'ụzọ ọhụrụ maka ndị ahịa na-eto eto. Onye edere onyinyo ya dabere na Confucius bụ akara etiti ya, ma agbụ ntutu isi onye ahụ yiri agba ọkụkọ (steamed bun). Eserese katuun ndị dị larịị na-ejikọta onye ahụ na akara akụkọ ihe mere eme dịka dragọn na-efe efe, Ụlọ Nsọ Confucius, na igwe ojii na-eweta ọma. A na-etinye akara imi ezi na ihe ndị dịka igbe na-esi nri na ekele, ngwa oriri, oriọna, na azụ oche n'ime ụlọ oriri ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Lord Qu Njirimara Anya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lord Qu Njirimara Anya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lord Qu Njirimara Anya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Nha & Mkpuchi: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Mkpado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Teknụzụ Mmepụta: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Ịma Aka Imepụta: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Nchọpụta: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Mkpali: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Oge Ọrụ: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Usoro Ọrụ: The designers create a story for IP, personify the ingredients in the main products.
Patentị: Copyrights belong to Siyu Xu, 2018.
Ndị Otu: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Asụsụ Foto: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.