Ihe emepụtara bụ Zhuliguan Hote Logo Ụlọ Oriri Na Ọṅụṅụ nke Zhongxiang Zheng bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2021

Zhuliguan Hote Logo Ụlọ Oriri Na Ọṅụṅụ

nke Zhongxiang Zheng

Onye Ahịa: Zhongxiang Zheng

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #114786

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Zhuliguan Hote Logo Ụlọ Oriri Na Ọṅụṅụ

Zhuliguan bụ ụlọ oriri na ọṅụṅụ a haziri ahazi nke na-elekwasị anya na omenala achara, ụkpụrụ ahụ dị ka ma achara na ilo, na-eme ka ndị mmadụ na-atụ anya mmalite nke njem ọhụrụ. Akara ngosi na-enye mmepe site na ihe ọ bụla gaa na ihe, nke sitere na Taoism nke nkà ihe ọmụma. Mgbanwe ya na-eburu nkà ihe ọmụma nke Taoism omenala Chinese "Site na Tao, A mụrụ Otu. Site na Otu, Abụọ; N'ime Abụọ, atọ; N'ime atọ, eluigwe na ala e kere", na-egosi "Ụzọ Tao na-agbaso ọdịdị".

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Zhuliguan Hote Logo Ụlọ Oriri Na Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Zhuliguan Hote Logo Ụlọ Oriri Na Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Zhuliguan Hote Logo Ụlọ Oriri Na Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Nha & Mkpuchi: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Mkpado: Brand , Research , Hotel , Logo , Culture
Teknụzụ Mmepụta: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Ịma Aka Imepụta: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Nchọpụta: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Mkpali: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Oge Ọrụ: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Usoro Ọrụ: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patentị: Trademark (2019) Zhongxiang Zheng
Asụsụ Foto: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.