LendMe Njirimara Ụlọ Ọrụ nke Ruis Vargas

Ihe emepụtara bụ LendMe Njirimara Ụlọ Ọrụ nke Ruis Vargas bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2021

LendMe Njirimara Ụlọ Ọrụ

nke Ruis Vargas

Onye Ahịa: Laika

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

13,005

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #119666

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka LendMe Njirimara Ụlọ Ọrụ

LendMe bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ na-arụ ọrụ na ahịa home equity. Akara ahụ ji usoro iconographic nke na-egosi koodu binary ndị dabere n'onwe ha, na-egosipụta echiche mgbakọ na mwepụ yana mmekọrịta ụzọ abụọ n'etiti ụlọ ọrụ na ndị ahịa ya. Agba ndị e ji rụọ ọrụ na-ejikọta ọnụ nke ọma, ebe agba odo bụ isi agba, agba oroma na agba anụnụ na-eso dịka agba nkwado maka ozi na ndị a na-akọwara dị iche iche. Ihe e ji akara a mee ihe gụnyere kaadị azụmahịa, envelopu, ngosipụta ụlọ ọrụ, na akwụkwọ ihuenyo dị n'okporo ámá.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

LendMe Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na LendMe Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ LendMe Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Nha & Mkpuchi: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Mkpado: Brand, logotype, illustration, visual identity, Laika Design
Teknụzụ Mmepụta: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Ịma Aka Imepụta: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Nchọpụta: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Mkpali: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Oge Ọrụ: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Usoro Ọrụ: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patentị: Laika Design
Ndị Otu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Asụsụ Foto: Laika Design