Ihe emepụtara bụ Smartmoov Ọrụ Isi: Njirimara Brand nke Ricardo Filipe Lopes da Silva bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2023

Smartmoov Ọrụ Isi: Njirimara Brand

nke Ricardo Filipe Lopes da Silva

Onye Ahịa: Smartmoov

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #126213

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Smartmoov Ọrụ Isi: Njirimara Brand

Ederede Akwụkwọ: Uru ndị bụ isi nke usoro azụmahịa a bụ mmegharị na nhazi azụmahịa. Onye ọchụnta ego nwere ike ime ka azụmahịa ya dabara na ngwọta na-agbanwe agbanwe ma na-emegharị emegharị, si otu a na-abawanye mmetụta azụmahịa ya n'ahịa. Brand a na-egosipụta ụkpụrụ ndị a n'ụzọ na-akụ ike na nke ọdịnihu site na usoro anya kwekọrọ n'otu, nke ezubere iji kpalie ndị a na-ezube ha.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Smartmoov Ọrụ Isi: Njirimara Brand meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Smartmoov Ọrụ Isi: Njirimara Brand ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Smartmoov Ọrụ Isi: Njirimara Brand maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Nha & Mkpuchi: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Mkpado: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Teknụzụ Mmepụta: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Ịma Aka Imepụta: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Nchọpụta: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Mkpali: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Oge Ọrụ: August 2019 to November 2019 in Curitiba, Brazil
Usoro Ọrụ: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.