Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka nke Baidu Meux

Ihe emepụtara bụ Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka nke Baidu Meux bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia.

BronzMkpanaka· 2022

Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka

nke Baidu Meux

Onye Ahịa: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mkpanaka

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #133660

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka

Ederede Akwụkwọ: Baidu maka Ndị Okenye bụ ngwa ekwentị mkpanaka nke na-enye ọdịnaya na ọrụ maka ndị ọrụ okenye. Ngwa a na-eji usoro nhazi mmasị maka okenye nke nwere mkpụrụedemede buru ibu, nhazi ozi nke jikọrọ ọnụ, ebe a na-emetu aka nke gbasaziri, na okwu dị mfe ịghọta. A na-enwe ike ịgụ ma ọ bụ ige ọdịnaya niile ntị. Vidiyo nwere ihe ederede mara ọkụ. Ịchọ ihe site n'olu na oyiyi na-enyere ndị okenye aka ịchọ ihe site n'ikwu okwu ma ọ bụ site n'ise foto. Nhazi olu (voice synthesis) nwere ike iji olu ndị ezinụlọ e depụtara agụpụta ihe odide ka a nụ ya. Ngwa a na-arụ ọrụ n'usoro Android na iOS abụọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Baidu for the Elderly Ọrụ Bụ Isi: Ngwa Ekwentị Mkpanaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Nha & Mkpuchi: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Mkpado: UX, the Elderly, Age-friendly, AI, Online Service
Teknụzụ Mmepụta: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Ịma Aka Imepụta: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Nchọpụta: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Mkpali: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Oge Ọrụ: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Usoro Ọrụ: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patentị: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Ndị Otu: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Asụsụ Foto: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021