Energy Plus Ngwa Ekwentị nke Jaeho Chung, Dana Lee and Yoo Hayeon

Ihe emepụtara bụ Energy Plus Ngwa Ekwentị nke Jaeho Chung, Dana Lee and Yoo Hayeon bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia.

ỌlaedoMkpanaka· 2026

Energy Plus Ngwa Ekwentị

nke Jaeho Chung, Dana Lee and Yoo Hayeon

Onye Ahịa: Energy Plus

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Mkpanaka

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #182017

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Energy Plus Ngwa Ekwentị

Energy Plus bụ ngwa ekwentị nke na-eme ka ịgbanye mmanụ ụgbọala dị mfe na Korea site n'ibelata usoro nzọụkwụ iri na abụọ ka ọ bụrụ omume anọ. Isi njirimara ya, Quick Fuel, na-enye ndị na-anya ụgbọala ohere ịmalite ịgbanye mmanụ ma mechaa ịkwụ ụgwọ site n'iji otu nyocha koodu barcode, na-ejighị ego ekele ma ọ bụ kaadị anaghị ahụ anya. A na-edebanye ụdị mmanụ ọ masịrị onye ọrụ, ụzọ ịkwụ ụgwọ na nkọwa uru iguzosi ike otu ugboro ma jiri ha ọzọ na nleta ọ bụla. Ọnụahịa mmanụ nke oge dị adị na ntụzịaka ebe a na-ere mmanụ na-akwado nhọrọ nke ọdụ mmanụ. Mgbe azụmahịa ọ bụla gasịrị, a na-enye nchịkọta dijitalụ nwere nkọwa ịkwụ ụgwọ na ozi gbasara ụgwọ ọrụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Energy Plus Ngwa Ekwentị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Energy Plus Ngwa Ekwentị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Energy Plus Ngwa Ekwentị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Energy Plus redefines Korea’s fueling by reducing a traditional 12 step process to four. Its signature feature, Quick Fuel, enables refueling and payment via a single barcode scan eliminating the need for cash, physical cards, or app navigation. For on-the-go access, Quick Fuel is available via widgets, Shake&Pay, and CarPlay. Real-time pricing and navigation simplify station selection. Post-fueling, digital reports with rewards and review prompts ensure a seamless and connected user journey.
Nha & Mkpuchi: Energy Plus is a mobile application. It integrates real-time fuel price APIs and POS-linked barcode protocols with encrypted payment processing (TLS 1.2+). AI station personas are generated using NLP-based review analysis. Average transaction latency remains under 1.5 seconds in LTE/5G environments. The platform supports widgets, Shake & Pay motion detection, and Apple CarPlay integration, ensuring seamless and accessible interaction across contexts.
Mkpado: Fuel Payment, Quick Fuel, One-Scan Payment, Mobility Innovation
Teknụzụ Mmepụta: Energy Plus was developed on a modular UX framework integrated with real-time fuel and payment systems. Quick Fuel securely connects user preferences(fuel type, payment method, and amount)to station POS through a single barcode protocol, enabling a seamless one-scan transaction. AI-powered station personas use natural language processing to convert customer reviews into structured insights. The system is optimized for unstable network environments at gas stations and built on scalable APIs supporting widgets, Shake & Pay, and CarPlay. This technical foundation ensures a secure, responsive, and fully connected fueling experience.
Ịma Aka Imepụta: The greatest challenge was translating a traditionally physical, pump-based process into a seamless digital interaction without disrupting existing station infrastructure. Legal payment regulations, POS compatibility, and unstable network environments limited technical flexibility. Socially, drivers were accustomed to manual selection and card presentation. The design had to reduce steps while maintaining trust and clarity. Balancing security, speed, and familiarity required iterative prototyping and close collaboration with engineers and station operators.
Nchọpụta: Type of Research: UX design research. Research Objectives: simplify the fueling journey and reduce user friction. Methodology: mixed-method approach combining qualitative interviews and quantitative behavior analysis. Data Collection and Tools: user journey mapping, usability tests, in-app analytics, and review mining with NLP tools. Participants: Korean drivers aged 20~60. Results: reduced fueling steps and clearer decision-making. Insights and Impacts: users value speed and certainty over feature variety. The research improved transaction efficiency, station operations, and digital adoption in real-life fueling behavior.
Mkpali: Quick Fuel is designed to eliminate persistent pain points, such as cumbersome refueling steps, physical loyalty cards, and the risk of missing discounts. Users pre-register their preferred fuel type, payment method, and loyalty information once, then seamlessly reuse that preset for every visit. A single tap reveals a barcode; scanning it at the pump completes both fueling and payment instantly. This streamlined action delivers a faster, more intuitive, and satisfying experience for drivers.
Oge Ọrụ: The project started in March 2023 in Seoul, South Korea. User research and usability testing were conducted in Seoul and surrounding metropolitan areas. The service was officially launched nationwide in January 2024 through the Energy Plus mobile platform and continues to evolve through ongoing design development and iterative improvements.
Usoro Ọrụ: Energy Plus operates through a simple four-step flow: open the app, tap Quick Fuel, scan the barcode, and refuel. Users set preferences once, so each visit becomes a confirmation rather than a setup. The barcode connects payment and fuel choice instantly at the pump. Widgets, Shake & Pay, and CarPlay allow access without searching through menus. The key moment is the single scan, turning a complex, multi-step process into one smooth action, reducing wait time and mental effort.
Ndị Otu: Designer: Dana Lee, Hayeon Yoo
Asụsụ Foto: Main Image #1. The cover image presents the Energy Plus home interface and the activated fueling pattern screen. It highlights the Quick Fuel entry point and preset preferences, demonstrating how users can initiate refueling with minimal interaction.
Cover Image #1. This image illustrates the simplified fueling registration flow and the Fuel Report interface. Users can register preferences in a few clear steps, reducing repetitive input during future visits. The Fuel Report visualizes consumption patterns to support informed decision-making. A dedicated dark mode ensures visual comfort and accessibility across different lighting environments.
Cover Image #2.This image presents fuel-type specific fueling patterns and the integrated barcode interface. Each fuel type is clearly distinguished through color and layout, enabling fast recognition at the pump.
Cover Image #3. This image showcases the Shake & Pay feature and widget interface. The motion-based interaction allows users to access Quick Fuel instantly without navigating through menus. The widget provides direct entry from the home screen, extending usability beyond the app and supporting contextual, time-efficient interaction.
Cover Image #4.This image combines the Fuel Report dashboard with the location-based station service interface.