Greeninful Ọrụ Bụ Isi: Njirimara Ahịa nke Michelle Poon

Ihe emepụtara bụ Greeninful Ọrụ Bụ Isi: Njirimara Ahịa nke Michelle Poon bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2022

Greeninful Ọrụ Bụ Isi: Njirimara Ahịa

nke Michelle Poon

Onye Ahịa: Greenin'ful

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

11,407

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #139444

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Greeninful Ọrụ Bụ Isi: Njirimara Ahịa

Ederede Akwụkwọ: Greeninful bụ ọrụ ịgbanwe njirimara ahịa maka otu ahịa na-echekwa gburugburu ebe obibi nke na-akwado ndụ na-adịgide adịgide. Ahịa a na-ejikọta ndị mmadụ ndị nlebara gburugburu ebe obibi anya. Akara ahịa (logo) na-egosi ihu obodo akwụkwọ ndụ ndụ (green community) ma gosipụta mkpebisiike na ọchịchọ ịmata ihe. Njirimara anya na-eji agba na-egbukepụ egbukepụ, ihe ntụsara aka nke dị ike, na ihe eji aka sketch, ndị dị mfe iji n'ọtụtụ ụzọ dịgasị iche iche. A họpụtara foto ndị ahụ ka ha dị mfe ịbịaru nso ma gbadoro ụkwụ n'otu obodo. Ịgbanwe njirimara a na-eme ka ahịa gbanwee site n'ịbụ ikpo okwu ahịa ruo n'ịbụ obodo nke na-ebuli mmụta ọha na eze gbasara nchekwa gburugburu ebe obibi elu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Greeninful Ọrụ Bụ Isi: Njirimara Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Greeninful Ọrụ Bụ Isi: Njirimara Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Greeninful Ọrụ Bụ Isi: Njirimara Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Nha & Mkpuchi: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Mkpado: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Teknụzụ Mmepụta: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Ịma Aka Imepụta: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Nchọpụta: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Mkpali: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Oge Ọrụ: October 2021 - January 2022
Usoro Ọrụ: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Ndị Otu: Michelle Kason
Asụsụ Foto: Image 1: Michelle Kason (Designer)