Career Science Ọrụ Nchịkọta: Ngwa Mmụta nke Centrick

Ihe emepụtara bụ Career Science Ọrụ Nchịkọta: Ngwa Mmụta nke Centrick bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia.

BronzMkpanaka· 2022

Career Science Ọrụ Nchịkọta: Ngwa Mmụta

nke Centrick

Onye Ahịa: Centrick Marketing Solutions LLP

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mkpanaka

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #139463

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Career Science Ọrụ Nchịkọta: Ngwa Mmụta

Ederede Akwụkwọ: Career Science bụ ngwa mmụta mkpanaka maka ụmụ akwụkwọ na ndị ọrụ na-amalite ọrụ ha. E ji usoro ihuenyo nke a na-ahụkarị n'ụbọchị niile wuo ya, nke mere na iji ya aghọtara ọnụ ozugbo. E doziri menu nkuzi ka ọ dị ka listi egwu, ma e ji foto dị mfe kọwaa nyocha mgbagwoju anya. E gosiri ọganiihu ọrụ dị ka map nwere alaka na-agbasa gaa n'ohere ọhụrụ. Ndepụta ndị kacha mma na-eso usoro egwuregwu, ebe a na-ewepụta ohere dị iche iche dị ka kaadị a na-achịkọta achịkọta. Ihuenyo ndị a na-eji nkọwapụta 16x9, ma ha na-agbanwe gwa maka ngwaọrụ dị iche iche. Ebumnuche ya bụ ime ka mmụta ọrụ doo anya ma tọọ ụtọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Career Science Ọrụ Nchịkọta: Ngwa Mmụta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Career Science Ọrụ Nchịkọta: Ngwa Mmụta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Career Science Ọrụ Nchịkọta: Ngwa Mmụta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Nha & Mkpuchi: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Mkpado: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Teknụzụ Mmepụta: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Ịma Aka Imepụta: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Nchọpụta: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Mkpali: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Oge Ọrụ: May 2021 to August 2021, Mumbai, India
Usoro Ọrụ: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Ndị Otu: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh