Ihe emepụtara bụ Mohanii Njirimara Ika nke Wei Sun bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaọchaEserese· 2023

Mohanii Njirimara Ika

nke Wei Sun

Onye Ahịa: DOTONE Brand Design

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese

44,332

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #142914

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mohanii Njirimara Ika

Mohanii bụ njirimara ika e mepụtara maka akara ejiji nke gbanyere mkpọrọgwụ n'omenala ọwụwa anyanwụ. Akara ngosi ahụ dabere na mkpụrụedemede Latin, nke na-enye ika ahụ ụda dị mfe na nke mba ụwa. Mkpụrụedemede M bụ akara isi ma na-ezo aka na ink, na-ejikọta akara ahụ na ide ihe ọma nke China. A na-ejikọta ma na-atụgharịkwa ụdị serif na ahịrị ndịmee. A na-eme ka mkpụrụedemede M na H pụta ìhè, ebe a na-ebelata mkpụrụedemede ndị ọzọ, ka e wee mepụta ọkwa ọhụhụ dị iche iche. Enwere ike ịkụgharị akara ahụ, kewaa ya ma jikọtakwa ya ọzọ, enwekwara ike itinye ya na ụzọ mgbasa ozi ọ bụla.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Mohanii Njirimara Ika meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mohanii Njirimara Ika ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mohanii Njirimara Ika bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Nha & Mkpuchi: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Mkpado: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teknụzụ Mmepụta: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Ịma Aka Imepụta: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Nchọpụta: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Mkpali: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Oge Ọrụ: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Usoro Ọrụ: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patentị: All copyrights DOTONE Brand Design,2020
Asụsụ Foto: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020