It Is In Your Genes Njirimara Ike nke Bianka Foldi and Robert Valoczi

Ihe emepụtara bụ It Is In Your Genes Njirimara Ike nke Bianka Foldi and Robert Valoczi bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2023

It Is In Your Genes Njirimara Ike

nke Bianka Foldi and Robert Valoczi

Onye Ahịa: Genecontact

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #144669

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka It Is In Your Genes Njirimara Ike

Emepụtara akara njirimara a maka ọrụ genotyping, nke enwere ike ịchọpụta ihe nwere ike ibute ọrịa mkpụrụ ndụ ihe nketa. Dịka usoro DNA si arụ ọrụ, a na-ewukwa echiche imewe n'elu usoro koodu, ya bụ koodu Morse nke emebere nke ọma na-anọchite anya mkpụrụedemede nke mkpụrụedemede. Enwere ike iji anya nke uche hụ okwu ọ bụla n'ụzọ dị otú a, na-atụgharị akara ngosi ka ọ bụrụ njirimara siri ike. Akara akara ahụ, nke bụ aha onye ahịa nke koodu ndị ahụ dere, na-ewere ụdị nhazi okpukpu abụọ nke helikal nke DNA. Nke a bụ otú azụmahịa nke onye ahịa si egosipụta ma echiche na anya na njirimara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

It Is In Your Genes Njirimara Ike meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na It Is In Your Genes Njirimara Ike ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. It Is In Your Genes Njirimara Ike na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Mkpado: dynamic brand identity, flexible brand identity, brand identity
Teknụzụ Mmepụta: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Mkpali: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Oge Ọrụ: The project started in July 2021 October in Budapest. The website development is still ongoing.
Ndị Otu: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon