AI Conversational Banking Ngwa Ụlọakụ Ekwentị nke Uxda

Ihe emepụtara bụ AI Conversational Banking Ngwa Ụlọakụ Ekwentị nke Uxda bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Teknụzụ Mkpanaka, Ngwa na Sọftụwia.

ỌlaedoMkpanaka· 2023

AI Conversational Banking Ngwa Ụlọakụ Ekwentị

nke Uxda

Onye Ahịa: Uxda

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Mkpanaka

650,015

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #148799

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka AI Conversational Banking Ngwa Ụlọakụ Ekwentị

Bella bụ ngwa ụlọakụ ekwentị dabere na interfeesi mkparịta ụka. A na-enye ọrụ ụlọakụ site na mkparịta ụka ederede na iwu olu kama iji menu na bọtịnụ. Ndị ahịa nwere ike ilele ego fọdụrụ n'akaụntụ, ịkwụ ụgwọ, ichekwa ego, itinye ego n'ahịa, inye onyinye na ịrịọ ndụmọdụ gbasara ego site n'ide ma ọ bụ ikwu ntụziaka dị mfe. Ngwa a na-akwado arịrịọ ọ bụla tupu ya emee ya, ebe onye inyeaka mebere emebe na-akwado omume ndụ ndị metụtara ya. Nhazi a bu n'obi ime ka ọrụ ụlọakụ bụrụ ihe sitere n'okike, nke a na-enweta n'ụzọ dị mfe ma dịrị mma maka ojiji kwa ụbọchị.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

AI Conversational Banking Ngwa Ụlọakụ Ekwentị meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na AI Conversational Banking Ngwa Ụlọakụ Ekwentị ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. AI Conversational Banking Ngwa Ụlọakụ Ekwentị na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Nha & Mkpuchi: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Mkpado: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Teknụzụ Mmepụta: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Ịma Aka Imepụta: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Nchọpụta: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Mkpali: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Oge Ọrụ: Project started in November 2019 and finished in November 2020
Usoro Ọrụ: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Ndị Otu: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Asụsụ Foto: UXDA LLC