Sparrow Branding Njirimara Ụlọ Ọrụ nke Hiroshi Kurisaki

Ihe emepụtara bụ Sparrow Branding Njirimara Ụlọ Ọrụ nke Hiroshi Kurisaki bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2023

Sparrow Branding Njirimara Ụlọ Ọrụ

nke Hiroshi Kurisaki

Onye Ahịa: Hiroshi Kurisaki Design

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #150366

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Sparrow Branding Njirimara Ụlọ Ọrụ

Sparrow Branding bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ mmepụta mgbasa ozi dabere na Tokyo nke a tọrọ ntọala na 2020. Njirimara a na-ekpuchi logo ahụ, oyiyi ndị bụ isi, na akwụkwọ ndị e ji arụ ọrụ. Nza ntị, bụ isi mmalite aha ụlọ ọrụ ahụ, ka egosipụtara ya na osisi pine dịka osisi akara ngosi. Echiche ahụ si na akụkọ ebe osisi pine na-echebe nza ntị site na ihe ọ bụla na-emerụ ahụ. Kama iji nkà mmemme kọmputa, e were foto alaka pine n'ezie, nke onye na-agba nka na ntinye okooko osisi haziri, yana ihe oyiyi nza ntị nke yiri nke ezie. Ụdị oyiyi a bụ nke siri ike ma bụrụ ihe a na-ele anya nke ọma, karịa ịbụ nke mara mma efu efu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Sparrow Branding Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sparrow Branding Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sparrow Branding Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Nha & Mkpuchi: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Mkpado: Branding, Logo, Japan, Typography, Blue
Teknụzụ Mmepụta: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Ịma Aka Imepụta: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Nchọpụta: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Mkpali: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Oge Ọrụ: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Usoro Ọrụ: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Asụsụ Foto: Photo By Bird And Insect Ltd.