Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ nke Zhejiang Gongshang University

Ihe emepụtara bụ Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ nke Zhejiang Gongshang University bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2024

Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ

nke Zhejiang Gongshang University

Onye Ahịa: Anhui · Jingting Mountain Scenic Area

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

16,520

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #152983

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ

Jingting Mountain Scenic Area bụ njirimara ụlọ ọrụ e mepụtara maka mpaghara nlere anya dị mkpa na ogige ọhịa mba nke dị na Anhui Province, China. Njirimara a dabeere n'echiche nnyocha ọdịnala site na eserese, ka nleta dịrị ka ije n'ime akwụkwọ eserese e mepere emepe. Ọdịdị ugwu, ụdị ụlọ nzuri ike, igwe ojii jụụ, ụmụ nnụnụ crane nke ọhịa, na mmanya ọcha na tii ndụ akwụkwọ ndụ nke mpaghara ahụ ka e sere n'asụsụ eserese ahụ. Eserese isii na-akwado bụ mkpado bụ isi ma nwee ike itinye ya n'ọtụtụ ọnọdụ dị iche iche. Nhazi a na-edochi oyiyi mbụ nke mmasị ya dị warara ma dabakwara maka mgbasa ozi dijitalụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Jingting Mountain Scenic Area Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Nha & Mkpuchi: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Mkpado: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknụzụ Mmepụta: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Nchọpụta: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Mkpali: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Oge Ọrụ: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Ndị Otu: Designer: Kan Zhao