Hönnunarverkið Promising Ideas Innovation Stuttmynd með hreyfimyndum eftir Mengchao Wu and Hao Li er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Kvikmynda-, myndbanda- og teiknimyndahönnun.
SilfurKvikmynd· 2021
Promising Ideas Innovation Stuttmynd með hreyfimyndum
eftir Mengchao Wu and Hao Li
Viðskiptavinur: Unicef
Handhafi A' Design Award í silfri í flokknum Kvikmynd
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #118062Hönnunin
Um Promising Ideas Innovation Stuttmynd með hreyfimyndum
Promising Ideas Innovation er stutt hreyfimynd sem búin var til fyrir Unicef til að útskýra hvernig fleiri ungmenni, sérstaklega stúlkur á afskekktum svæðum, hafa fengið tengingu við internetið. Hreyfimyndin ber saman fjölda karla og kvenna sem hafa aðgang að internetinu í þróuðum og minna þróuðum svæðum. Hún sýnir svo þau vandamál sem takmarkaður aðgangur skapar fyrir konur á þeim svæðum. Flóknum gögnum er breytt í einfalda sögu um eina stúlku og milljónirnar sem standa frammi fyrir sömu aðstæðum. Hreyfimyndin var að öllu leyti framleidd í tölvu.
Viðurkenningin
Um A' Design Award í silfri
Promising Ideas Innovation Stuttmynd með hreyfimyndum vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Promising Ideas Innovation Stuttmynd með hreyfimyndum sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Promising Ideas Innovation Stuttmynd með hreyfimyndum er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people. - Stærðir og umbúðir
- The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
- Merki
- animation, motion graphic, design, UNICEF
- Framleiðslutækni
- The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design. - Hönnunaráskorun
- Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it. - Rannsóknir
- We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them. - Innblástur
- First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas. - Lengd verkefnis
- The project started in 2019 and finished in 2020 in New York.
- Verkflæði
- The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video! - Liðsmenn
- Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li - Myndheimildir
- Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
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