Happetsy Vörumerkjaímynd eftir Anamarija Leljak

Hönnunarverkið Happetsy Vörumerkjaímynd eftir Anamarija Leljak er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2021

Happetsy Vörumerkjaímynd

eftir Anamarija Leljak

Viðskiptavinur: Happetsy

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um Happetsy Vörumerkjaímynd

Happetsy er vörumerkjaímynd sem búin var til fyrir fyrirtæki sem framleiðir gæludýravörur. Hönnunin sameinar gamaldags retró-stíl við nútímalega naumhyggju. Retró-eðlið birtist í litapallettunni, handskrifuðu letri og pólkadílamynstri. Hreinar útlínur, opin rými og steinskriftarletur bæta við fersku og nútímalegu yfirbragði. Í lógóinu er myndskreyting af ketti og hundi pöruð við rétthyrning, form sem tengist stöðugleika og tryggð. Allt grafíska efnið var teiknað sem vektorar og afhent í RGB-, CMYK- og Pantone-litum til að tryggja samræmt útlit á öllum miðlum.

Viðurkenningin

Um A' Design Award í silfri

Happetsy Vörumerkjaímynd vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Happetsy Vörumerkjaímynd sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Happetsy Vörumerkjaímynd er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Stærðir og umbúðir: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Merki: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Framleiðslutækni: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Hönnunaráskorun: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Rannsóknir: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Innblástur: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Lengd verkefnis: The project started in March 2019 and finished in May 2019 in Denmark.
Verkflæði: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Myndheimildir: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.