SberBank Online Aplikasi Perbankan Seluler dening SberBank Online Design Team

Karya SberBank Online Aplikasi Perbankan Seluler dening SberBank Online Design Team minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Teknologi Seluler, Aplikasi lan Piranti Alus.

PerakSeluler· 2021

SberBank Online Aplikasi Perbankan Seluler

dening SberBank Online Design Team

Klien: Sberbank

Pemenang A' Design Award Perak ing Kategori Seluler

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Babagan SberBank Online Aplikasi Perbankan Seluler

SberBank Online yaiku aplikasi perbankan seluler sing dikembangake kanggo bank gedhe ing Rusia. Meh kabeh produk perbankan saka bank kasebut kasedhiya kanthi online liwat aplikasi iki. Layanan perbankan tradisional digabungake karo fitur gaya urip kayata obrolan, crita, lan katalog. Kertu pos lan stiker sing warna-warni bisa ditambahake ing transfer dhuwit supaya luwih pribadi. Nalika transaksi mbutuhake wektu suwe, layar animasi ditampilake ganti kaca pamuatan sing kosong. Layar utama lan pambagya dipersonalisasi adhedhasar lokasi lan wektu ing dina.

Pangakuan

Babagan A' Design Award Perak

SberBank Online Aplikasi Perbankan Seluler menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. SberBank Online Aplikasi Perbankan Seluler dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. SberBank Online Aplikasi Perbankan Seluler iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Ukuran & Kemasan: Above iOS 10.0 / Above Android 10.0
Tag: Digital Banking, Personalization, Emotional Design, app.
Teknologi Produksi: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Tantangan Desain: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Riset: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspirasi: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Durasi Proyek: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Alur Operasi: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.