Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben dening Dennis Furniss

Karya Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben dening Dennis Furniss minangka pemenang sing diajeni banget saka A' Design Award Platinum 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PlatinumBungkusan· 2021

Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben

dening Dennis Furniss

Klien: Pepsi

Pemenang A' Design Award Platinum ing Kategori Bungkusan

819,500

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #123073

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben

Pepsi NFL Limited Edition yaiku seri kaleng omben-omben sing digawe kanggo pasar ing Meksiko. Papat kaleng ngurmati papat tim football Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders lan New England Patriots. Saben kaleng nggunakake palet warna saka time dhewe-dhewe. Gaya ilustrasi sing dinamis nampilake para pemain kanthi proporsi sing digedhekake kanggo nggambarake sipat fisik olahraga kasebut. Kaleng-kaleng iki digawe saka aluminium lan dicithak nganggo cithakan offset definisi dhuwur. Seri iki disambungake karo kampanye digital lan didol ing toko-toko lan online.

Pangakuan

Babagan A' Design Award Platinum

Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Ukuran & Kemasan: 110 mm x 50 mm x 110 mm / 18.5 lbs
Tag: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Teknologi Produksi: High definition Offset printing on aluminum cans
Tantangan Desain: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Riset: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspirasi: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Durasi Proyek: 3 Months (Nov 20- Feb 21) Mexico
Alur Operasi: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Paten: Pepsico Design Center Latam
Anggota Tim: PepsiCo Design Latin America
Kredit Gambar: Pepsico Design Center Latam