Nong Li Kemasan Bir dening China Resources Snow Breweries

Karya Nong Li Kemasan Bir dening China Resources Snow Breweries minangka pemenang sing diajeni banget saka A' Design Award Platinum 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PlatinumBungkusan· 2025

Nong Li Kemasan Bir

dening China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Platinum ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163373

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Nong Li Kemasan Bir

Nong Li iku desain kemasan bir sing inspirasine saka Kabudayan Yangshao ing Tiongkok kuna. Wujud botole niru Shuang Er Ni Yu, yaiku wadhah gerabah kanthi motif iwak salamander sing digunakake minangka wadhah arak ing kabudayan wiwitan kasebut. Kriya gerabah ireng digabungake karo wujud kaca tradisional, lan werna peteng iku nglindhungi bir saka cahya lan owah-owahane suhu. Motif geometris nambahi daya tarik visual lan menehi cekelan sing kukuh. Tutupe nggambarake patang tahapan ritual toast Tiongkok kuna: ngicipi, nyaosake, mangsuli, lan males.

Pangakuan

Babagan A' Design Award Platinum

Nong Li Kemasan Bir menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Nong Li Kemasan Bir nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Nong Li Kemasan Bir iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Ukuran & Kemasan: product dimensions, 355 mm x 355 mm x 120 mm
Tag: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknologi Produksi: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Tantangan Desain: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Riset: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspirasi: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Durasi Proyek: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Alur Operasi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Anggota Tim: Qiguang Li, Celine Zhou, Yan Yang