Future of Banking Grafis Gerak Panjelasan dening Moree Wu

Karya Future of Banking Grafis Gerak Panjelasan dening Moree Wu minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PerakFilm· 2022

Future of Banking Grafis Gerak Panjelasan

dening Moree Wu

Klien: Julius Baer

Pemenang A' Design Award Perak ing Kategori Film

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Verifikasi Status Penghargaan kanggo #128313

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan Future of Banking Grafis Gerak Panjelasan

Ms. Wu nggawe video iki kanggo Julius Baer kanggo nerangake cara kerja produk digital anyar kanggo investor potensial. Saka konsep, storyboard, desain bingkai gaya nganti animasi, dheweke ngerti carane nggambarake prabédan antarane alur kerja sing abot, digitalisasi lan jaman anyar. Dheweke nambah metafora visual kanggo nambah keunikan. Pikiran lan teknik kreatif digunakake kanggo nggawe video kanthi narasi crita lan atraksi visual sing jelas. Video iki nuduhake masa depan sing apik sing bakal ditindakake produk digital anyar.

Pangakuan

Babagan A' Design Award Perak

Future of Banking Grafis Gerak Panjelasan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Future of Banking Grafis Gerak Panjelasan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Future of Banking Grafis Gerak Panjelasan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Ukuran & Kemasan: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tag: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Teknologi Produksi: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Tantangan Desain: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Riset: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspirasi: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Durasi Proyek: The project started in December 2019 in New York and finished in March 2020 in New York.
Alur Operasi: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Anggota Tim: Moree Wu
Kredit Gambar: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.