Karya Career Science Aplikasi Piwulangan dening Centrick minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Teknologi Seluler, Aplikasi lan Piranti Alus.
PerungguSeluler· 2022
Career Science Aplikasi Piwulangan
dening Centrick
Klien: Centrick Marketing Solutions LLP
Pemenang A' Design Award Perunggu ing Kategori Seluler
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #139463Desaine
Babagan Career Science Aplikasi Piwulangan
Career Science yaiku aplikasi piwulangan seluler kanggo para siswa lan profesional tingkat pemula. Antarmukane adhedhasar aplikasi sing wis akrab lan biasa digunakake saben dina, saengga navigasine krasa intuitif. Menu kursus disusun kaya playlist musik, lan analisis sing rumit dijlentrehake nganggo grafis sing prasaja. Kemajuan karir ditampilake minangka peta sing nyabang dadi kesempatan-kesempatan anyar. Papan peringkat (leaderboard) ngetutake format game, lan kesempatan-kesempatan disuguhake minangka kertu koleksi. Layar nganggo rasio 16x9 lan bisa nyesuaike karo maneka piranti. Tujuwane yaiku ndadekake piwulangan karir dadi jelas lan nyenengake.
Pangakuan
Babagan A' Design Award Perunggu
Career Science Aplikasi Piwulangan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Career Science Aplikasi Piwulangan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Career Science Aplikasi Piwulangan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
- Ukuran & Kemasan
- Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
- Tag
- User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
- Teknologi Produksi
- Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
- Tantangan Desain
- To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
- Riset
- When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
- Inspirasi
- For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
- Durasi Proyek
- May 2021 to August 2021, Mumbai, India
- Alur Operasi
- When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
- Anggota Tim
- Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh
Disponsori
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