Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler dening Willy Lai and Dave Torres

Karya Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler dening Willy Lai and Dave Torres minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Teknologi Seluler, Aplikasi lan Piranti Alus.

PerakSeluler· 2020

Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler

dening Willy Lai and Dave Torres

Klien: Macy's

Pemenang A' Design Award Perak ing Kategori Seluler

26,740

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #94021

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler

Aplikasi Macy's yaiku aplikasi blanja seluler sing didesain maneh ing taun 2019 kanggo piranti Android lan iOS. Aplikasi iki ngidini para pelanggan njlajah lan tuku produk busana, kecantikan, lan omah saka smartphone utawa tablet. Tata letake resik lan prasaja, sarta njupuk inspirasi visual saka media busana lan produk teknologi konsumen. Piranti adhedhasar kamera ndhukung scan lan mbayar, dene fitur augmented reality ngidini para pelanggan ndeleng produk sadurunge tuku. Desain ulang iki adhedhasar riset pangguna sing jero lan umpan balik saka pelanggan, sarta keterlibatan pangguna saya mundhak sawise diluncurake.

Pangakuan

Babagan A' Design Award Perak

Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Macy’s App Redesign Primary Function: Aplikasi Blanja Seluler iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Ukuran & Kemasan: We developed native apps for Android and iOS platforms.
Tag: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Teknologi Produksi: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Tantangan Desain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Riset: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Durasi Proyek: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alur Operasi: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Kredit Gambar: Images courtesy of Macys.