Pop Up Magazine Judhul Pambuka dening Rafael de Araujo

Karya Pop Up Magazine Judhul Pambuka dening Rafael de Araujo minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Film, Video lan Animasi.

PerakFilm· 2020

Pop Up Magazine Judhul Pambuka

dening Rafael de Araujo

Klien: Pop Up Magazine

Pemenang A' Design Award Perak ing Kategori Film

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Desaine

Babagan Pop Up Magazine Judhul Pambuka

Proyek kasebut minangka perjalanan kanggo njelajah masalah Uwal (tema kanggo 2019) kanthi abstrak lan adi, nuduhake owah-owahan, perkara anyar lan akibat saka iku. Kabeh visual resik lan nyaman ditonton, beda karo kasunyatan sing ora nyaman saka tumindak uwal. Desain kasebut terus-terusan ganti lan bentuk morphing ing animasi nuduhake tumindak maca, sing disebabake dening sawetara kahanan. Uwal duwe beda makna, interpretasi lan sudut pandang beda-beda gumantung saka playful utawa serius.

Pangakuan

Babagan A' Design Award Perak

Pop Up Magazine Judhul Pambuka menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Pop Up Magazine Judhul Pambuka dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Pop Up Magazine Judhul Pambuka iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Ukuran & Kemasan: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tag: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Teknologi Produksi: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Tantangan Desain: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Riset: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasi: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Durasi Proyek: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Alur Operasi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Anggota Tim: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Kredit Gambar: Rafael de Araujo, 2019.