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Game Fuel PRO-AM Consumer Experience Afeṣṣel n Tedyant Tusridt sɣur PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Afeṣṣel n Tedyant Tusridt sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Tedyant d Uneḍru.


DdhebTadyant· 2020

Game Fuel PRO-AM Consumer Experience Afeṣṣel n Tedyant Tusridt

sɣur PepsiCo Design and Innovation

Amsaɣ: PepsiCo Design and Innovation

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tadyant

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100581

Initen

Afeṣṣel

Ɣef Game Fuel PRO-AM Consumer Experience Afeṣṣel n Tedyant Tusridt

Game Fuel PRO-AM d tadyant n wuraren tusridt yettwaxedmen i yiwet n tnegga n tissit, yettwazenzen i yimferrjen deg yexxamen-nsen. Tadyant-a tesdukkel imuraren imsadurewn d yimdanen ittwassnen akken ad d-sneknen askar amaynut n wurar sin mgal sin, yerna ad d-sekcmen tabwaḍt tamaynut n tissit. Annar n ustudyu yettwafeǧǧeǧ s uzeggaɣ d uzegzaw, initen igejdanen n ufaris, akken ad d-yefk asemdi asehwawi yerna ad yefreq ger snat n terbaɛ. Tira tijehdanin d yiniten iǧehden fkan i wadeg-nni asegzi atrar n wuraren. Annar yettwafeṣṣel akken ad d-iban s tefses ɣef ugdil deg wakud n uzenzi tusridt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Game Fuel PRO-AM Consumer Experience Afeṣṣel n Tedyant Tusridt d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Game Fuel PRO-AM Consumer Experience Afeṣṣel n Tedyant Tusridt ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Aseḥbiber
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer