Problue Annual Posters Primary Function: Aficu sɣur JBBC Branding Consultancy

Problue Annual Posters Primary Function: Aficu sɣur JBBC Branding Consultancy d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tewlaft d Usenfel n Tewlafin.

LfeṭṭaTawlaft· 2020

Problue Annual Posters Primary Function: Aficu

sɣur JBBC Branding Consultancy

Amsaɣ: JBBC Branding Consultancy

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tawlaft

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #101059

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

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Afeṣṣel

Ɣef Problue Annual Posters Primary Function: Aficu

Book Text: Problue Annual Posters d taggayt n yifcan yettwaffɣen i tmagit n tɣummi. Yal aficu yesken yiwen n umudil yelsan lqecc n temdint icebḥen d uqendur n tɣummi, s wakka abeddel gar tudert n yal ass d tɣummi yettwabeggen-d. Aẓegzaw d uɣebbar yettwaseqdec i weqcic i telɣa, ma d azeggaɣ yettwaseqdec i teqcict. Ijeḍwiḍen n ukamuflaj mmalen-d amussu n tudert taɣremt. Amgirred yettwaheggan s tebɣest, am uɣawel d usgunfu, lqecc n yal ass d uqendur n tɣummi, aleqqaq d yisimen. Yal aficu iɛedda 420 s 594 millimitrat.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Problue Annual Posters Primary Function: Aficu d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Problue Annual Posters Primary Function: Aficu ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Tigejdiwin & Akemmus: W 420mm x H 594mm
Tibzimin: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Tasnakta n Ufares: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Asewḥel n Usnulfu: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Anadi: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Aseḥbiber: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Tanzagt n Usenfar: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Tanila n Umahil: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Ibrivan: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Igmamen n Terbaɛt: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Imsuren n Tugniwin: Jblossom Branding Consultancy Co., Ltd