2030 Messaging Gift Tabgeṭ n Uslaɣ sɣur Tist

2030 Messaging Gift Tabgeṭ n Uslaɣ sɣur Tist d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen n Usikel.

UzzalIfarisen n Usikel· 2020

2030 Messaging Gift Tabgeṭ n Uslaɣ

sɣur Tist

Amsaɣ: Tist

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Ifarisen n Usikel

28,744

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #102099

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef 2030 Messaging Gift Tabgeṭ n Uslaɣ

Aḍris n tektabt: 2030 Messaging Gift d takebbanit n tbewwaḍin n tabgeṭ i wid yesɛan seg 20 armi d 30 iseggasen. Tibewwaḍin-agi zemrent ad ttwaseqdacent deg akk ḥwanet n tmarkant n tudert tagraɣlant. Yal takarḍa tewwi-d assaɣ awezlan n uslaɣ, n tazrart, n usellek neɣ n uweḥḥeb, yuran s wawalen ittwassnen ɣer ugraw-agi n leɛmer. Ttwaxedmen mraw n tewsatin, yal yiwet tɣawwar 50 x 90 milimitrat. Ttwaseqdacen inagan n initen d yimeslayen yemgaraden i wakken ad d-yefk udem n takarḍa aqerrab s tugna tiwiwiwt (3D). Tibewwaḍin-agi ttaǧǧant imdanen ad azzenen assaɣ yerna ad t-ḥerzen i yiman-nsen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

2030 Messaging Gift Tabgeṭ n Uslaɣ d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. 2030 Messaging Gift Tabgeṭ n Uslaɣ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Tigejdiwin & Akemmus: 50mm*90mm0.03mm / 10 types
Tibzimin: Card, Message
Tasnakta n Ufares: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Asewḥel n Usnulfu: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Anadi: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Aseḥbiber: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Tanzagt n Usenfar: May ~ December, 2018, All brand stores of CJ Group in Korea
Tanila n Umahil: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Igmamen n Terbaɛt: TIST, Client : CJ