Neon Nights Primary Function: Tallunt n umsuddes n temzizzelt tamaɣwant sɣur Hong Kong Trade Development Council d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tedyant d Uneḍru.
LfeṭṭaTadyant· 2021
Neon Nights Primary Function: Tallunt n umsuddes n temzizzelt tamaɣwant
sɣur Hong Kong Trade Development Council
Amsaɣ: Hong Kong Trade Development Council
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tadyant
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #106406Afeṣṣel
Ɣef Neon Nights Primary Function: Tallunt n umsuddes n temzizzelt tamaɣwant
Neon Nights d aɣawas n usnulfu n tedyant yettwaxedmen i yiwet n temzizzelt tamaɣwant n leswan deg Hong Kong. Tamsirt tesdukkul akk initen n leswan i yellan tura d wudem n tlicaṛat tiqburin n neon n iberdan n Hong Kong. Ttwaxedment kraḍ n temnaḍin. Yers-d yiwen usbeddi n usnermes deg tewwurt tagejdant n wemkan. Tawwurt n texxamt n uskan tewwi asexdem yemṣadan. Zdaxel n texxamt, yiwet n tallunt n uɣawas addad n 300 lmitrat imkuẓen tesɣim iberdan n leswan, tiɣimiyin d imyigran ur nemṣellek ara. Ifergan n uzzal s tṣekkiwin yettwagezmen, iferdisen n initen s tafat n deffir d tsekkarin s uɣanib n neon i d-yesbadun udem yeddren.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Neon Nights Primary Function: Tallunt n umsuddes n temzizzelt tamaɣwant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Neon Nights Primary Function: Tallunt n umsuddes n temzizzelt tamaɣwant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Tigejdiwin & Akemmus
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Tibzimin
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Tasnakta n Ufares
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Asewḥel n Usnulfu
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Anadi
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Aseḥbiber
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Tanzagt n Usenfar
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Tanila n Umahil
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Ibrivan
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Igmamen n Terbaɛt
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Imsuren n Tugniwin
- Hong Kong Trade Development Council
Yettwaxellṣen
Snirem Seld Designers.org
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