Grundig Heinzelmann Limited Edition Asaru n usnulfu s useklew i uselɣu sɣur Digital Panorama d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tnaflit n Afeṣṣel n Usaru, Avidyu d Usmussu.
LplatinAsaru· 2021
Grundig Heinzelmann Limited Edition Asaru n usnulfu s useklew i uselɣu
sɣur Digital Panorama
Amsaɣ: Digital Panorama
Anerbaz n Tarbaḥt A' Design Award n Lplatin deg Taggayt n Asaru
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #118526Afeṣṣel
Ɣef Grundig Heinzelmann Limited Edition Asaru n usnulfu s useklew i uselɣu
Grundig Heinzelmann Limited Edition d asaru n useklew i uselɣu i d-yettwaxedmen ɣef yiwet n radyu i d-yekkan seg ufeṣṣel amezruyan. Radyu Heinzelmann yeffeɣ-d deg useggas n 1946 d radyu n tqecwalt n usɣar i yettwabnan war tibuqalin. Asaru-agi yettales i wagla-agi amezruyan s yiwen n umaḍal anda asɣar akked uzzal yettwamsedlen ddan deg umtawa. Akk iferdisen ttwaxedmen s talɣa d umussu deg tallunt n kraḍ n tsektiwin s tunuɣin n uselkim. Asaru yettdum sdis n tesdatin s ufraz aɛlayan ummid, yettfakka deg yiwet n texxamt yesɛan tamuɣli n zik maca tatrart.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lplatin
Grundig Heinzelmann Limited Edition Asaru n usnulfu s useklew i uselɣu d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Grundig Heinzelmann Limited Edition Asaru n usnulfu s useklew i uselɣu yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Tigejdiwin & Akemmus
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tibzimin
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Tasnakta n Ufares
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Asewḥel n Usnulfu
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Anadi
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Aseḥbiber
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Tanzagt n Usenfar
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Tanila n Umahil
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Ibrivan
- Copyrights belong to Arcelik A.S, 2019
- Igmamen n Terbaɛt
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Imsuren n Tugniwin
- Video Credits: Emre GOREN
Yettwaxellṣen
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