Ɛeddi ɣer ugbur
Minimo Tabewwaṭ n usefk sɣur Rilind Hoxha

Minimo Tabewwaṭ n usefk sɣur Rilind Hoxha d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen n Usikel.


LbrunzIfarisen n Usikel· 2026

Minimo Tabewwaṭ n usefk

sɣur Rilind Hoxha

Amsaɣ: Why Agency

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Ifarisen n Usikel

10,740

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118886

Initen

Afeṣṣel

Ɣef Minimo Tabewwaṭ n usefk

Minimo d tagrumma n twineẓt i warrac i d-tessufeɣ Smaragd 1969, ma d tabewwaṭ n usefk akked termit tummidt n usefki, tga-tent Why Agency. Takti tebna ɣef usefk amezwaru ɣlayen n weqcic, tessuɣal akud n tuṭṭfa n twineẓt d termit n wurar ara d-yeqqimen deg wallaɣ. Rnu ɣer yiferdisen n twineẓt, tabewwaṭ tegber tagrumma n yistikren yesɛan ifeṣṣlen n tegrumma n wureɣ, adlis n usellaɣ, imedyazen n yiniten, akked Minimo Baby Passport i yimsaɣen imezwura. Yal aferdis yettḥerrik arrac ad snirmen, ad snulfun, yerna ad cudden ɣer tegrumma nnig n twineẓt s timmad-is.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Minimo Tabewwaṭ n usefk d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Minimo Tabewwaṭ n usefk ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Minimo Tabewwaṭ n usefk yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Tigejdiwin & Akemmus
164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tibzimin
Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Tasnakta n Ufares
Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Asewḥel n Usnulfu
The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Anadi
The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Aseḥbiber
The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Tanzagt n Usenfar
The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Tanila n Umahil
The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Igmamen n Terbaɛt
Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Imsuren n Tugniwin
Semi Alili

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer