NewForm Amkan n Uskan sɣur Huainan Jia and Jian Zhu

NewForm Amkan n Uskan sɣur Huainan Jia and Jian Zhu d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2022

NewForm Amkan n Uskan

sɣur Huainan Jia and Jian Zhu

Amsaɣ: Farnear International Design Center

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

14,200

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126097

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef NewForm Amkan n Uskan

NewForm d agdil n daxel n usarag i tira n uglam n yifecka n tebḥirt n ucaṛ Ṭelyani, i yeṭṭafaren 224 n leɛqeb meṛbeɛ deg Shanghai. Aɣawas yeṭṭafar tikti n tira ɣef laṣel deg ugama. Aɣawas d ubrid n yinerzaf bnan ɣef useknu gar tafat d tillas, i yebḍan taḥanut ɣer waṭas n yimukan i yeqqnen. Yiwet n texxamt tawembalt teṭṭef yiwen n usebden n tẓuri iɛelqen isem-is Aẓawan n Waman, i yettemcabin ɣer tiqit n waman ddaw n tfawin. Yiwet n ṭṭaqa tamecṭuḥt s ẓẓṛab tsewweṛ akal n tudert s yiluɣan Icinwaten. Aɣenja azegzaw aberkan d yimɣan izegzawen ttɛeddin deg tama n tebḥirt n tẓuri, anda ttwaseknen yifecka deg waṭas n yimukan yemxalafen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

NewForm Amkan n Uskan d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. NewForm Amkan n Uskan ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Tigejdiwin & Akemmus: The area is 224 sqm.
Tibzimin: Nature, Exhibition, Display, Retail, Bathroom
Tasnakta n Ufares: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Asewḥel n Usnulfu: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Anadi: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Aseḥbiber: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Tanzagt n Usenfar: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Tanila n Umahil: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Igmamen n Terbaɛt: Jia Huainan
Zhu Jian
Imsuren n Tugniwin: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.