Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut sɣur Akkshit Khattar

Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut sɣur Akkshit Khattar d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen Imdagen, Isenfaren d Ufeṣṣel Azegzaw.

LbrunzAfaris Amadag· 2022

Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut

sɣur Akkshit Khattar

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Afaris Amadag

29,689

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126449

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut

Tira n Wedlis: Doaba Dhaba d ansay n uskan n lqut yeddren, yettwaxeddmen i tmes n usigna (cloud kitchen) di Lhend. Iɣimay igejdanen ttwaskanen deg "handis", ijeṛṛaren n talext yettwaxedmen s ufus sɣur imusnawen n usmel. Ttwamedlen s ugelmim n talext akked tebḍart i d-ittwaɛeqqden ɣef temgerṭ-nsen. Aɣṛum azellay am rrwuti akked nan, ttwatlen s wafriwen izuranen n tbanant, ttwaɛeqqden s uzezzu n jute. Sin ifarisen-agi, sakkin, ttwarran-t ɣer tɛekkemt yettwaxedmen s ukaɣed yellan d ameskan. Allalen-agi zemren ad meẓẓuɣen s wudem azadur, ttbeddilen anida n plastik i yettwasexdamen anagar yiwet n tikelt. Tuzzna tettwaxdem s wallalen n uɛeṭṭal (électrique) iwakken ad tesnegzem tazuɣra n ukarbun.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Doaba Dhaba Tawuri Tamezwarut: Askan n Weɣbula Yeddren i Lqut yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Tigejdiwin & Akemmus: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tibzimin: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Tasnakta n Ufares: Handcrafted clay pots, Banana leaf & Recycled Paper
Asewḥel n Usnulfu: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Anadi: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Aseḥbiber: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Tanzagt n Usenfar: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Tanila n Umahil: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.