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Secret Exhibition Axxam n uskan n ssuq sɣur Yuan Jiang and Chen Song

Secret Exhibition Axxam n uskan n ssuq sɣur Yuan Jiang and Chen Song d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.


UzzalAgensu· 2022

Secret Exhibition Axxam n uskan n ssuq

sɣur Yuan Jiang and Chen Song

Amsaɣ: SODA Architects

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agensu

34,090

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #128604

Initen

Afeṣṣel

Ɣef Secret Exhibition Axxam n uskan n ssuq

Secret Exhibition d axxam n uskan n ssuq i d-ttwaxedmen i Musyum Aɣelnaw n Ssin. Tallunt n 460 n lmitrat imrebbaɛ tesduklay tafenne tanumirikt akked tesnasɣelt taqburt n Ssin. Ikunfa yecban tigzirin s tesniwin izeddigen ssecfayen ssuma ɣef ugrud d wemyaǧǧeb, akken imsikliyen ad ttɛeddin ɣef ssuma am akken deg usfeggeg mačči am wanida i d-ttɣenun. Udem n midya yettwaheyyin s wudem uzzig yezday agilal aɣur akked wudem aɣbir, ma d ahil n twennaḍt tarnayt yerna ṭṭbeq unimirij yettemcaben. Sebɛa d tirni-nsent yettwafernen jebbden-d asif yettmuddun n isekkilen isini-nni i d-ittwaskanen ɣef ugdil.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Secret Exhibition Axxam n uskan n ssuq d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Secret Exhibition Axxam n uskan n ssuq ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Tigejdiwin & Akemmus
460 square meters
Tibzimin
Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Tasnakta n Ufares
In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Asewḥel n Usnulfu
The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Anadi
Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Aseḥbiber
The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Tanzagt n Usenfar
The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Tanila n Umahil
Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Igmamen n Terbaɛt
Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Imsuren n Tugniwin
Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai

Yettwaxellṣen

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