Environment Day Askar n Ldiri n Ssebbat sɣur Gravity Design and Arcelik d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ifarisen Imdagen, Isenfaren d Ufeṣṣel Azegzaw.
UzzalAfaris Amadag· 2022
Environment Day Askar n Ldiri n Ssebbat
sɣur Gravity Design and Arcelik
Amsaɣ: Arçelik
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Afaris Amadag
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #135652Afeṣṣel
Ɣef Environment Day Askar n Ldiri n Ssebbat
Ass n Twennaḍt d askar n ldiri n ssebbat i yettwaxedmen i yiwet n ḥanut deg Istanbul. Askar-agi yesɛa yiwen uḥder n wakal iqquren i yettwaxedmen s ufus, yesseḥbibiren tamawt n medden i izeddigen sdat-s. Tikti tekka-d si laẓ n waman akked ẓẓayla n tɣawsiwin n tприрода deg Ddunit. Yettwasnulfa-d yiwen n uzaglal azegzaw ara yekcemen ɣer daxel n wakal iqquren, isbeggen belli tulmisin n tuɣlin ddir mazal ttusnulfun. Aɣlan iqquren yettwarna-d s tɣert i yettwarẓen ɣef tebladin n MDF, sakin yettwaǧǧa ad iqqur s yiṭij ɣef yiwen n dduṛ akken ad d-yeffeɣ udem iteṭṭifen. Idegan izegzawen yettwaxedmen s wesligh (moss), ma d isekkilen yettwagzem-d si tɣanimt. Azal n 98% n uskar-agi ittwaxedmen s tɣawsiwin ittusiggnen i tegnit tarusant akked tɣawsiwin tibiologanin.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Environment Day Askar n Ldiri n Ssebbat d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Environment Day Askar n Ldiri n Ssebbat ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Tigejdiwin & Akemmus
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Tibzimin
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Tasnakta n Ufares
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Asewḥel n Usnulfu
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Aseḥbiber
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Tanzagt n Usenfar
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Tanila n Umahil
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Igmamen n Terbaɛt
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Imsuren n Tugniwin
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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