Multivision Porsche Shanghai Primary Function: Axeddim n tugna sɣur Florian W. Mueller

Multivision Porsche Shanghai Primary Function: Axeddim n tugna sɣur Florian W. Mueller d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tewlaft d Usenfel n Tewlafin.

LfeṭṭaTawlaft· 2022

Multivision Porsche Shanghai Primary Function: Axeddim n tugna

sɣur Florian W. Mueller

Amsaɣ: Porsche China

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tawlaft

108,237

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #139344

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Multivision Porsche Shanghai Primary Function: Axeddim n tugna

Multivision Porsche Shanghai d taggayt n txedmiwin n tugniwin i yettwaxedmen i Porsche China. Yal tugna tsedduy tlata n tugniwin deg yiwet n tkatut s waṭas n usufeɣ. Taggayt-a tesken udmawen imgaraden n Shanghai, seg yigezdawen izuyaz n Ṣṣin d takatut n Former French Concession alarmi d ibniyen imaynuten n uzegza akked wuzzal. Ttakarust n waddal tettban-d deg yal tugna yerna teqqim tettwaɛeqqal ɣas akken tzeddi-tt tama-nni. Tugniwin-a ttwaxedment s tugna tumḍint, yerna ttwaffɣent-d d isekkilen n tẓuri tuzgit yers ɣef igalisen n uzegzaw n aluminyum deg tsuffar tuwezlanin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Multivision Porsche Shanghai Primary Function: Axeddim n tugna d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Multivision Porsche Shanghai Primary Function: Axeddim n tugna ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Tigejdiwin & Akemmus: Different Artworks in different sizes, all in limited editions
Tibzimin: Shanghai, China, Porsche, multiple exposure, photography
Tasnakta n Ufares: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Asewḥel n Usnulfu: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Anadi: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Aseḥbiber: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Tanzagt n Usenfar: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Tanila n Umahil: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Ibrivan: Copyrights belong to Florian W. Mueller, 2022.
Igmamen n Terbaɛt: David Schütte
Claire Bayrasy.
Imsuren n Tugniwin: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy