Crossover Lab Asfaṛu n uxxam n twuri sɣur Sachiko Umeoka

Crossover Lab Asfaṛu n uxxam n twuri sɣur Sachiko Umeoka d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2023

Crossover Lab Asfaṛu n uxxam n twuri

sɣur Sachiko Umeoka

Amsaɣ: MITSUI Designtec Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

18,451

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144187

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Crossover Lab Asfaṛu n uxxam n twuri

Deg ucegger n uxxam n twuri n uzekka seld n twaɣit tamaḍlant, yessefk ad yili d amkan ara d-yernin azal s umahil, mačči kan d amkan n twuri tufit. Ihi, tallunt n twuri tessefk ad tuɣal d amkan anda ttleqqa ymeddukal akken ad snernayent tiktiwin. Daɣen, aṭas n tiktiwin tusligin n tezmert tameɣlant, n tmaḍlant akked n teɣzi tadigant d igejdanen akken ad nefru taɣellist tanmetti d tkebbanit n usnerni n tama. Crossover Lab yettwafṣel s telqayt akken ad yeglu deg-sent tiktiwin-agi akken ad yili d iminig i yixxamen n twuri n uzekka.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Crossover Lab Asfaṛu n uxxam n twuri d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Crossover Lab Asfaṛu n uxxam n twuri ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: When reimagining the future of the post-pandemic office, the future office needs to be aimed at creating added value through collaboration, not only a place to work alone. Therefore, office space should be redefined as a place where people gather to amplify ideas.
Also, adopting the unique ideas of wellbeing, sustainability, and locality is essential to fulfill social responsibility as an interior design firm.
CROSSOVER Lab is thoroughly designed to embody those ideas to be the compass for the future workplace.
Tigejdiwin & Akemmus: This project spans across 3 levels, with a total area of 6,506 square meters in size.
Tibzimin: Office, CROSSOVER Design, Corporate identity, Sustainable, History of Ginza, Wellbeing, locality
Tasnakta n Ufares: Upcycled and sustainable materials were proactively incorporated in our design.
For instance, a mix of wood residue and resin was used as a tabletop in the reception area, waste clothes were reused as surface materials, sustainable cork and carbon neutral carpet tiles were adopted into flooring materials and wall panels made from coffee grounds were installed on the work area wall.
Asewḥel n Usnulfu: Expressing our company's design policy, "Combine new value while making use of the old" by merging simple texture of concrete with sophisticated Japanese technology.
Art wall decorated with “Sakan paint” an ancient Japanese plasterer technology combines a wall monitor which visualizes our collaboration with various clients using the digital art content technology. Artworks depicting Sakuma Shozan who used to live in the neighborhood, the thinker of “Bakumatsu", the end of Edo period, was installed on the reception area wall to symbolize the new workstyle in this office.
Anadi: Firstly, we reviewed our Corporate Identity to re-share how our firm should be. Also, interviews with managers, workshops by selected employees and analysis of work style by each department were executed to search for new style of work and to apply new functions to the new office. In design phase, we thoroughly researched the history of East Ginza and incorporated it into our new office design. After completion, “infiltrating program” was executed for all employees to instill new style of work at the new office.
Aseḥbiber: We renovated three floors of the building that has carved a history of 60 years into unique spaces, based on the concept of CROSSOVER. The idea is to combine our knowledge and methods of space creation cultivated in various fields with the personality and expertise of individuals.
Tanzagt n Usenfar: The project started in May 2020 and finished in June 2021 in Tokyo.
Tanila n Umahil: To activate the idea of CROSSOVER at the office, we designed a variety of workspaces in each floor for staff to choose by their needs. It drives more serendipities and chances of co-creation.
Igmamen n Terbaɛt: Creative Director: Shinichi Mitsuki
Chief Designer: Midori Sano
Chief Designer: Sachiko Umeoka
Chief Designer: Kana Honda
Chief Designer: Kyohei Otsuka
Chief Designer: Taku Sugiyama
Chief Designer: Yusuke Fujimoto
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