Super Ego Taẓuri Tamnezgut sɣur Kutuko Studio d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ Aselkiman, Asnulfu 3D, Aɣummu d Usiẓreg.
LfeṭṭaUnuɣ Aselkiman· 2023
Super Ego Taẓuri Tamnezgut
sɣur Kutuko Studio
Amsaɣ: Kutuko Studio SL
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ Aselkiman
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #144876Afeṣṣel
Ɣef Super Ego Taẓuri Tamnezgut
Super Ego, asenfar aẓuran i yesseḥfafen tadelsant n tuɣmas d usiri n yimidyaten inmettiyen ɣef medden. Asenfar-a yettnadi ad yeqqed asuṭṭes amaruz n yinufa n medden s tjewwaqin d yimeḍfaren deg yigburen n yimidyaten inmettiyen am Instagram. Yebɣa ad yesnulfu asmekti astaray n yinelmaden imaynuten n tmetti, tudert-nsen tezzi ɣef uṭṭuẓ n waṭṭas n tjewwaqin d yimeḍfaren. Asenfar-a yessewḥal ɣef Instagram, anda yal tugna i d-yettwasudfaren s srid tban-d am ubeqqes i wakken ad teẓẓef aserti n yimseqdacen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Super Ego Taẓuri Tamnezgut d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Super Ego Taẓuri Tamnezgut ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Tigejdiwin & Akemmus
- 4960X7015 Pixeles, Tiff RGB
- Tibzimin
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Tasnakta n Ufares
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Asewḥel n Usnulfu
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Anadi
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Aseḥbiber
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Tanzagt n Usenfar
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Tanila n Umahil
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Ibrivan
- Kutuko Studio SL
- Igmamen n Terbaɛt
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Imsuren n Tugniwin
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
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