Nexus Tirmit Tazghanant n Tmarkit sɣur Responsive Spaces d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ugrudem, Amyigaw d Tarmit n Useqdac.
UzzalAgrudem· 2025
Nexus Tirmit Tazghanant n Tmarkit
sɣur Responsive Spaces
Amsaɣ: DC Tower
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Agrudem
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #162496Afeṣṣel
Ɣef Nexus Tirmit Tazghanant n Tmarkit
Di tudert talemmasst n limeṛya tafellay di Tutrict, DC Tower n Vienna, Responsive Spaces rnan-d tallunt n tmarkit i tirmit n wazalen n umeṛyan: The Nexus d amkan i usteɛfu, tuqqna d wallaɣ. Asebded-agi n yimidyaten isseqdac talɣut tumḍint, imesli d tafat akken ad awint imerzuyen ɣer yiwet n tmuɣli yessewhamen aṭṭas yerna ad ten-qqnen s leḥsis ɣer yiman n limeṛya. Agrudem amennil-nniḍen yettarra-yasen i yinebgawen ad sneqden kullec s yiman-nsen. Mi ttbanent tigejda tumḍinin, ilugan n tafat s yingalen yerna yemṣadan akked wakud ttawin-d taẓɛlult di texxamt.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Nexus Tirmit Tazghanant n Tmarkit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Nexus Tirmit Tazghanant n Tmarkit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Tigejdiwin & Akemmus
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tibzimin
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Tasnakta n Ufares
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Asewḥel n Usnulfu
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Anadi
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Aseḥbiber
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Tanzagt n Usenfar
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Tanila n Umahil
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Ibrivan
- none
- Igmamen n Terbaɛt
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Imsuren n Tugniwin
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
Yettwaxellṣen
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