Goldwin Headquarters Agensay n Lbiru sɣur Good Place and Maf

Goldwin Headquarters Agensay n Lbiru sɣur Good Place and Maf d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan.

LfeṭṭaAgensu· 2025

Goldwin Headquarters Agensay n Lbiru

sɣur Good Place and Maf

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agensu

21,299

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #165662

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Goldwin Headquarters Agensay n Lbiru

Asenfar n usenkez n wennar agejdan n Goldwin, taẓerbacit i d-yesnulfuyen timaraḍin tiragraɣlaniyin am The North Face, yefka tallunt n lbiru yeddukulen s 6,000 n yimitren imkuẓen. Tallunt-a tamaynut tettuɣal d tamnaḍt n temsiwelt d tzeggit i tzegzut tagraɣlant n Goldwin. Akken i tejerred tmeẓẓuɣt ɣer tideṭ, seqdacen kan ilugan igamanen i meṛṛa ilugan n tigara. Tagnit n ummud tettmuqul ɣer umzizdig ussis n sḍis yiswiren ɣer yiwet n tfedlist yeddukulen, am yiwet n tsejra, i d-yesnulfuyen tarakkabt tallalant tagamant s yimelawen yemgaraden di yal aswir.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Goldwin Headquarters Agensay n Lbiru d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Goldwin Headquarters Agensay n Lbiru ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Tigejdiwin & Akemmus: 41500mm×55400mm×21185mm
Tibzimin: Office, Office Interior, Workplace, Workspace, OfficeDesign
Tasnakta n Ufares: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Asewḥel n Usnulfu: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Anadi: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Aseḥbiber: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Tanzagt n Usenfar: The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Tanila n Umahil: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Igmamen n Terbaɛt: Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Imsuren n Tugniwin: Photographer: Keiko Chiba (Nacasa & Partners)