Mannay CBE 2020 Axxam n uskan sɣur Wai Ho Cheung

Mannay CBE 2020 Axxam n uskan sɣur Wai Ho Cheung d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Tansekta n Uskan Azenzal, Igensawen d Uskan.

UzzalAskan Azenzal· 2025

Mannay CBE 2020 Axxam n uskan

sɣur Wai Ho Cheung

Amsaɣ: Shenzhen Mannay Cosmetic Co.

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Askan Azenzal

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #165938

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mannay CBE 2020 Axxam n uskan

Mannay tessekkan-d tamatart-is Luckinfo deg China Beauty Expo di Shanghai s uxxam n uskan yettwabnan akken ad d-yesken tamusni tatiknoloǧit n Mannay d uswi n tlalit n Luckinfo. Axxam-a yesɛa tigzirt talemmast i yebḍan tallunt ɣer sin iḥricen, yessekkan-d isefra ilusen d tẓuri deg yiri, d ifarisen iɛeǧbiyen n Luckinfo deg wayeḍ. Igmaḍen imgaraden n tafat, initen iɛeǧbiyen, d iferdisen ileqqayen am tiftilin n niyun d ibendiyen n tuzzya ssimɣurent askan. Asenṭeḍ-nni ad yili wudem n usileɣ n yimerza fessus, yesnulfay-d tarmit yeččuṛen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Mannay CBE 2020 Axxam n uskan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Mannay CBE 2020 Axxam n uskan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Tigejdiwin & Akemmus: Width 6 m x Depth 15 m x Height 4 m
Tibzimin: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Tasnakta n Ufares: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Asewḥel n Usnulfu: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Anadi: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Aseḥbiber: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Tanzagt n Usenfar: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Tanila n Umahil: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Igmamen n Terbaɛt: Wai Ho Cheung
Imsuren n Tugniwin: Simon Zhou