Kaorium Allal n Tarmit n Ssiter sɣur Toshiharu Kurisu - Scentmatic

Kaorium Allal n Tarmit n Ssiter sɣur Toshiharu Kurisu - Scentmatic d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ugrudem, Amyigaw d Tarmit n Useqdac.

LfeṭṭaAgrudem· 2025

Kaorium Allal n Tarmit n Ssiter

sɣur Toshiharu Kurisu - Scentmatic

Amsaɣ: Scentmatic Inc.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Agrudem

34,773

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #166218

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Kaorium Allal n Tarmit n Ssiter

Anagraw-a n tsimilt tamyigawt yettmuddu-d abrid amaynut akken ad tili tarmit n iẓra u ad ten-tesmektiḍ s umezday n ssiter d tutlayt. S useqdec n tatiknulujit Kaorium i yesseqdacen AI, i yettmuqulen timsalin n iẓra, iseqdacen zemren ad grenzen deg timuɣliwin-nsen tudmawanin ɣef iẓra u ad sneqden awalen ileqqanen i yemṣadan d usumer-nsen. Ayagi yettaǧǧa-ten ad afen iẓra i yemṣadan s ummid ameqqran d lḥis-nsen udmawan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Kaorium Allal n Tarmit n Ssiter d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Kaorium Allal n Tarmit n Ssiter ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Tigejdiwin & Akemmus: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Tibzimin: Kaorium, AI, fragrance, signage, device
Tasnakta n Ufares: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Asewḥel n Usnulfu: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Anadi: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Aseḥbiber: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Tanzagt n Usenfar: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Tanila n Umahil: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Ibrivan: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Igmamen n Terbaɛt: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Imsuren n Tugniwin: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.